Paul's Liveblog
01/10/07, 9am:
If you're reading this, greetz from the train to London, and yay, my new liveblog tool works.
Entertain me on the train by popping in and saying hi in Palringo (.com - channel 'modaco') :-)
So let's get some conversation going... what excites most? Touch slide or Wings?
9:30am: No sign of the trolley service yet. I need tea! :-)
11:30am: We've arrived! The uStream is on (sans sound) while we wait for the event to start. Apologies for the quality, but hopefully you'll be able to see and hear something interesting once we get going. I'll be liveblogging it here too.
Now to sip bucks fizz while we wait for the action to start
11:50am: Hopefully it'll be starting soon! We're also recording the event with a camcorder, which we will have online later this afternoon, in better quality one would hope

If it doesn't get started soon, we're gonna need more booze. Hang on, it's not even midday yet, what is wrong with us. Oh, Chris is on Orange Juice. It's just me then
Update, kickoff will be at midday!
Not sure if the sides are going to be visble using the live stream, we'll grab these from the camcorder video if not. Broadcasting form a MacBook using a Logitech PC camera, as the iSight camera on a MacBook isn't rotatable. Damn und blast :|
12:00pm: We're being herded into the event hall, looks like the fun is about to start!
A quick hello from Rafe (allaboutsymbian) on the broadcast there. What's he doing here?
We're GO! Peter Chou, president of HTC is on stage!
New products! No kidding
Core area of HTC's strategies - Perfect match - device design and diversity.
Technology innovation - HTC's 'firsts' now on screen. PPC 200, 2002, Smartphone, 3G PDA, Triband 3G etc.
HTC first to ship Qualcomm 7xxx chips, including to the US. Significant re: patent dispute?
Listening to the customer. Combining customer feedback with technology. TyTN II touted as an example. Devices on screen - Shift, Advantage, TyTN II, Artemis / Love, Panda, Vox, Excalibur and Touch.
HTC Touch - a success. 3 major innovations - form factor, TouchFlo, HTC differentiate with software for the first time. New UI.
150 stream viewers, featured on uStream home page, nice!
Woah, firefox is using 100% CPU, way to hammer the battery!
Since June, HTC shipped 800,000 units of the HTC Touch across Europe and Asia.
Peter is showing the Touch Slide in has hand, and inviting Florian Seiche, VP, on stage.
Time for detail on the products!
HTC Shift, HTC P6500 and HTC S730 on the slide.
HTC P6500 first, 'the solution to your mobile enterprise needs'. On the screen we can see WM5 (?), a fingerprint reader... looks like a swipe at Motorola / Symbol to me!
Ah...
- WM6 Pro
- HSDPA
- 3MP Cam
- 2D barcode reader (we like those!)
- Fingerprint reader
- 'Open platform for industry applications'
HTC Shift, yummy yummy, is the next device.
'It's a replacement to your notebook' says Florian. 1/3rd of the size, 800g, instantly connected... thi is what the Shift is going to give you!
- SnapVUE
- Always on push mail
- Vista
- HSDPA and WiFi
- Slide and tilt QWERT 7x129x25mm
- 207x129x25mm as a whole
- 2 days standby battery life
Snapvue means you just open the screen and instantly you have push mail and other info at your fingertips. No need to power up Vista. Mobile execs, mobile business users are the target market.
Someone's phone just rang, didn't sound like a HTC device, bad show
HTC S730 is on screen, the much waited for 'Wings'. S710 successor, targeted to heavy email / messaging user.
HTC pleased with S710 success, adopted well in business and mobile consumer spaces.
- QWERTY
- WM6
- 'HTC Home' plugin for Smartphone!
= Worldwide 3G (whatever that is!)
What about GPS Florian!
Now, to talk about the Touch Slide and expacting the HTC Touch Family. Florian bigging up HTC's great Q4 linep!
2007, change of consumer behaviour towards touch came true says Florian - no kidding! And who is responsible for that?
New products on HTC website
Woah! Touch Dual - it has the option of either a regular keypad or SureType. 3G / HSDPA of course. So TWO new Touch devices essentially.
On screen demo of TouchFlo cube UI thang.
Demo of 'Richer TouchFLO' - view slideshows of photo using on screen controls, including touch driven zooming and rotating. Full size soft keypad is a key feature, which WILL BE MADE AVAILABLE TO EXISTING TOUCH USERS as a download. Mental note, grab pics of that when I get a hands on!
Paul says - they are nice.
Another announcement -
Touch original device available in Arctic Silver.
Video! Chris is recording with the camcorder, it'll be online later!
Demo of new bits of UI, looks pretty cool, rotate thumb to rotate pic etc. Demo of 20 key keypad, we like!
Touch Dual available from late October in Europe, first pan-Europe operator partner will be Orange. There will be many other operator partners however.
Full screen virtual keypad available as a download - no date specified.
'Alex Reeve' from MS on stage...
11 million WinMo devices last year, growing faster than all of their competitors.
MS having a bit of a love in at this point with HTC, 'this is an example of how they're a great, innovating hardware partner'. Talking about the Canary now, ah, those were the days
'I think we're going to see explosive growth in WinMo'.
Time for Q&A with Florian and Peter!
The questions...
- What is HTC Home? (the nice homescreen plugin)
- 9 key keypad - is that an admission people don't like on screen keyboards? HTC - no, it's about choice!
- Shift availability? HTC - end of October.
-
Shift through carriers? YES!
- What does it say about WinMo when you have to improve it yourself? HTC: "Devices are HTC's experience with MS' great platform'.
- Does P6500 have GPS? HTC: Yes.
- Samsung etc coming onboard, how will HTC respond if they agressively go WinMo with low prices? HTC: Wooly answer! 'Our product innovation, design etc. will mean we are leaders'
Ooh, Mono has raised his hand to ask a question! He's being ignored tho
Jacek (MSMobiles) is asking a question - when is it coming in Pink?

HTC: You won't get it in Pink, but you'll get it in another colour (think Purple Ted Baker).
- Mono's question: Do the S730 and Touch Dual have GPS? HTC: No...
- What price for the shift? HTC: ¢1199 euros, vast majority sold by networks!
- Toshiba launching devices, thoughts? HTC: Good for them
- Sony Ericsson rumours - any comment? HTC: We don't comment on rumours, ask them

- All devices 3G / HSDPA, are 2G devices dead now? Touch is EDGE and is selling extremely well.
- In use battery life of the Shift? HTC: depends on mode. 3-4 hours in Vista mode!
- XP on shift? HTC: Vista or XP, yes!
- Targeted devices for music, gaming etc? HTC: Non commital

- Media focused specific device? HTC: Not planned, Touch Dual is very good at video recording.
- How effective is HTC's campaign for brand awareness? Going very well, brand awareness high.
They're talking very quietly now, doh! For next livecast - better camera / mic setup methinks. We did decide on this somewhat last minute
That's it, we're done! Hope this has been useful, camcorder video of the event, more pics etc. coming up later, and we'll get hands on pics too.
P